It’s annoying clicking a page and then waiting for ages while elements adjust themselves into the proper sequence. What’s happening on a technical level that makes Google AMP superior to run of the mill HTML? AMP Loads Page Features Simultaneously How Google AMP Improves The User Experience It means fewer lost sales to people getting side-tracked on social media and a better conversion funnel. You can do it all natively, which means that users don’t have to go offsite when consuming your content. Let’s say that you want to embed a Tweet you made in a blog on your site. ![]() The technology helps pages load nearly instantaneously across a variety of platforms and allows firms to archive their entire websites if they use content management platforms.ĪMP makes merging your outreach platforms so much easier. The whole purpose of the utility is to find ways to delight users (as Google puts it).ĪMP is the go-to choice for companies that want to improve their core metrics and boost their performance relative to their rivals. If you’re in marketing and thinking that this sounds like a “customer-first”, then you’re right. Put simply: it’s a platform the California search giant built to allow webmasters to generate better pages, emails, stories and ads. So why aren’t you using it yet? Google AMP Screen Shot Of Google Results What Is Google AMP?ĭefining Google AMP is a little tricky because the technology does so much. Some of those who use Google AMP swear by it. That’s a massive improvement for something that is, fundamentally, quite simple to do. Pages that use it are around three times as fast as their non-AMP counterparts and get about twice the conversion rate. Therefore, you can think of AMP as Google’s tool for making the website experience snappy. (If they don’t, then it hurts Google as a search platform). The search giant – like regular companies – wants all pages it forwards its users to to load instantly. Google knows that businesses can find it challenging to rig their sites to load faster – especially on mobile. ![]() So what does Google AMP have to do with all of this? If your site feels sluggish, they’ll click back to search results, Google will punish you, and you’ll miss out on a potential conversion opportunity. And, frankly, today’s users expect nothing less. Ideally, though, you want your pages to load fast. It relies on servers working in tandem, elements popping up at the right time, and resizing images while retaining visual fidelity. But making it happen is a tremendous technical challenge. We would all love to have websites that loaded instantly. Today we are talking about Accelerated Mobile Pages, or AMP for short.
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